Dettol Raises RM20,000 for Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR) in the Spirit of Ramadhan

Tuesday, July 30


World Leader in antiseptics, Dettol teamed up with established Malaysian Retailer Mydin to raise RM20,000 for non-profit organization Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR).

Elevating hygiene standards and shaping a healthier Malaysian community has always been an essential part of Dettol's initiatives. Educating and building awareness among Malaysian households on the day-to-day essential hygiene steps also play a strong role in its campaigns. 


Dettol is a trusted brand in antiseptics proven to effectively kill bacteria, and provides expert protection against germs. Trusted for generations by families and medical professionals around the world, Dettol was first manufactured and launched in 1932. 

Dettol has since evolved t include products for personal care and home care. Dettol's current range includes shower gels, bar soaps, hand wash, disinfectant sprays, wipes, laundry detergents and all-purpose cleaners. 


RACTAR foundation provides full board and education for girls aged between 5-20 years. Apart from primary and secondary school, the students are also given the opportunity to train in vocational skills after they turn 17. The home currently houses about 60 girls.

 

Mr raghu Krishnan, Sales Director of Reckitt Benckiser said that, they are delighted to be working with our trade partners to spread awareness on proper hygiene practices especially with Raya and festivities around the corner. More importantly they are pleased to have our consumers be so supportive in this charitable cause even more so during this month of giving.


Dettol's people is teaching children from Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR) the correct way to wash their hands. Do you know the correct to wash your hands? 


On behalf of RACTAR, Yang Amat Mulia Tengku Puteri Nor Zehan received a cheque of RM20,000 presented by Mr raghu Krishnan, Sales Director of Reckitt Benckiser and Encik Mirza Murad Ali of Mydin.

Group photo after the mock cheque presentation the children of  Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR). 


Can you see how happy the children are when get to Shopping for their coming Hari Raya Celebration =) They were accompanied by Dettol's mascot "Dettol Boy".


The campaign rolled out nationwide in all Mydin retail stores from June through July 2013. With every RM10 worth of Dettol products purchased, Dettol donated RM0.10 to charity.
2 more days to go! Buy Dettol and share your love!





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1 comment

  1. dettol always my choice! As it really effective, and my family members support it as well. But only sell in mydin is it?

    ReplyDelete

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